"A family located in North London is looking for an extraordinary and skilled instructor to assist their most junior child on his initial journey to becoming an British gentleman."
Upon seeing this post, you might naturally miss the term "beginning" as just a turn of phrase.
But, it might be the most important element of this unique position posting, as it seeks to find a teacher for a 12-month-old.
Hundreds of applications have already been received since the unnamed family posted their call for the highly paid tutor, who must be "someone very special".
Over the last few weeks, the advert has gained interest in the press, with many asking why?
Forward-Thinking Method
A tutoring expert, chief executive of Tutors International, which is assisting the family in their search, stated that notwithstanding first doubt, he considered the plan "forward-looking", and "innovative".
When he spoke with the family, he noted they recognized the unusual aspect of their demand, and how early in age their son is.
However, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had postponed until their elder sibling was five, and by that age "cultural influence had already become established".
What exactly does the family refer to by "cultural bias"?
It's "all-encompassing", Adam answered. "The manner you eat, the way you speak".
He stated the firstborn had picked up "extremely delicate, body language" from the family, and had adopted their cultural norms. The family informed the consultant they did not want history to repeat itself with their infant.
The strategy: To bring in a English tutor, who needs to speak with standard English accent, to guide the baby from the very start.
Osmotic Learning
"Much of the learning at the outset here is rather osmotic," stated Adam.
It's through this osmosis that the family are hoping the child will acquire the British traits they aim to cultivate.
He said the tutor must be an individual who studied at "the appropriate educational institutions – comparable categories of schools as the family plan to send their son to".
"The instructor must be the suitable individual, they'll be carrying out things they don't even know they're doing, simply by nature," he commented.
Expense Not a Factor
The family explained to him the successful candidate should ideally also have knowledge of or interest in equestrian activities, winter sports, artistic pursuits and musical activities so as to inspire the child in a wide range of passions.
Furthermore though, he said the family desired the tutor to register the child on a variety of classes so the child would be "horseback riding and learning an musical instrument by the time they are around three years old".
In the family's minds, guiding their son grow into a "UK sophisticate" will bring about achievement and open doors.
"For all the pros and cons of that, because it's certainly a class statement," he notes.
But, in spite of all this guidance in "UK identity", might the child pick up so-called cultural influence from the multicultural family he resides with in any case?
"Absolutely", answered Adam. "The parents understand this may not work, but they've simply adopted the view of, 'why not attempt it and we should start as soon as we can', because the expense of it is not a concern," he stated.
Idealistic and Unrealistic
A number of in the education sector who express those reservations.
An education leader, CEO and founder of an educational organization, who also offer individual instructors, wrote that "the development of becoming bicultural, or actually, becoming oneself, is something that must be experienced personally, not designed."
He wrote that he had emigrated from the Far East to the Britain at the age of seven, and had been educated knowing and living dual heritages. He went on to be educated at a prestigious UK institution.
"The concept that a single person can function as a embodiment of Britishness, a person who can possibly transplant the characteristics of a UK sophisticate onto a one-year-old child, strikes me as optimistic and impractical," he wrote.
"Based on my background, engaging a distinctly English tutor from early childhood will does not instantly create the goal they want.
"I did not have that kind of mentor, and however I have been fortunate enough to live many of the situations they aspire for their son."
He stated: "The reality is, self-identity can not be imposed from the outside; it must be chosen, and it must originate internally."
Buying Britishness
Of course, UK identity is something Adam thinks can be educated – and sold.
"I believe the situation that the international society views us in this respect is something that we should be cherishing|valuing|appreciating
