Users will soon have a new feature that permits them to lessen the volume of AI-created content appearing in their feeds. This initiative comes as the company revealed that it now features more than 1 billion AI videos.
Trial and Implementation
This change is being tested over the following weeks before a global release. This advancement comes amid a increase in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing content creators on a popular video site only show content made by AI. A large amount of this material is considered low-quality AI content, a phrase for poor-quality, factory-style content that is typically nonsensical or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we aim to give people the ability to see more or less of that, based on their own choices,” stated a platform representative.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its network tagged as made with AI. Overall, in excess of 100 mn pieces of content are submitted to the platform every day, making clips made by AI a minor part of its overall inventory.
How to Adjust Settings
Viewers will be capable of limit or boost the amount of AI content they view by accessing the “manage topic” setting in the application and choosing “AI-generated content”. Further subjects that can already be controlled under the setting include politics, style, beauty, and choreography.
Content Labeling and Policies
The platform’s policies oblige content makers to tag lifelike artificially created content, and it prohibits malicious AI impersonations of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
Additionally, the service will now attach an AI-generated tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing artificial media. This measure is designed to deter users from trying to circumvent the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a $2m awareness program for experts and institutions to produce informative material about using AI responsibly. This program will benefit charitable organizations focused on training programming and robotics.
Platform Protection
The platform has supported its moderation strategy, amid discussion over intentions to lay off a large number of content moderators in the UK. TikTok is planning to reduce 439 jobs in its user protection department in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A company official clarified that people-led review would continue to be important, but AI can shield workers by filtering out the most distressing content prior to it is viewed by staff. The company announced a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
